In Women We Trust chronicles the relationship between dominant market drivers: A three way marriage between Women Consumers, Business, and Sustainable Practices.
On the left is the bride — Women who buy or influence over 80% of consumer goods and services in the U.S.; globally, their dowry with affect 70% of the world spend by 2014.
On the right is the groom – American business that wants to engage and marry a smiling customer. He found his bride by listening intently online and tracking every word and movement she made.
Surrounding them in their buyer/seller embrace are the new rules of Sustainable Practices — designed to set mutual guidelines for what women want and how business will perform.
May they co-create responsible products and marketing campaigns that will keep the world safe and civil for many generations.
