The public is now using social media to raise issues directly with companies.
What happened when the Green Moms Carnival went public with their concerns?
CASE STUDIES:
All those Moms Go Green stories are working…
NY Times: Plastic Sandwich Bag Flunks
Consumers not taking, “sit down; shut up” for an answer…
Mary Clare Hunt: Bubble Bubble Oil and Trouble
Lynn Ann Miller: The Aftermath of the Green Moms Carnival Hysterical Mommy Bloggers
Popular Consumer Activist Sites.
