Lisa lives and works by the African Proverb;  ‘If you think you’re too small to make a difference, try sleeping in a room with a mosquito.’  She believes with conviction that everyone has the knowledge and power to make a difference. Lisa started her marketing firm in Toronto in 1994 to help businesses and people live and work efficiently, effectively and consciously – and this is still now how she defines “green” efforts in life and work.

Her wealth of experience coupled with her passion for simple, realistic solutions, allows Lisa to deliver her messages and ideas directly in a way people relate to, with great ease. As a self-employed, mother of three and eco-advocate, she easily understands the challenges that daily life poses, yet uses it to her benefit to convince everyone that it’s not about balance and perfection, as much as it as about doing the best we can, with what we have, that’s defined as “right” by ourselves. She assures everyone that she can lead them to clarity, a healthier lifestyle and a more successful business.

As a marketing and business development consultant, enthusiastic philanthropist, speaker, writer, avid social media user and as a parent, she understands real life…and real work.  You will often see her speak out or sourced in the media when an issue needs common sense clarification.

Lisa is the author of the newly released, The Alphabet of Avoidance, a fun, inspiring and perspective-changing, quick read that not only identifies what we should be avoiding in order to live healthier lives, but also includes simple solutions to immediately replace the ‘bad’ with something better…or even, nothing at all.

Lisa’s marketing firm in Toronto, Canada offers a holistic approach to consciously marketing responsible brands and services. Her business has evolved, and continues to, based on her knowledge and convictions.  She encourages everyone to be their own expert by offering new perspectives, and helping them find the clarity to uncover simple solutions to daily challenges. She claims that she is not a coach, a consultant, or a concierge, but rather a strategic blend of all of these roles  working to increase efficiencies, revenue, health and happiness. As a consultant to small businesses, corporations, non-profit organizations, school groups and individuals as well as a dynamic campaign and brand ambassador and motivational speaker, her message is always clear. Every action and every dollar matters and has an impact – so we’d better take each step wisely. Together.

 

PDF Speaker Summary available on request .

Alphabet of Avoidance

A fun, inspiring and perspective-changing workshop that not only identifies what we should be avoiding to lead a healthier life, but also includes simple solutions to immediately replace the “bad” with something “better”… or even, nothing at all.  Lisa believes that if you aren’t outraged, then you just aren’t pay attention.

For Students: Includes giveaways, prizes and visual examples to engage students of all ages with a great concluding “feet-on” activity that has kids leading the way to great change!

For all of us: Includes “knocking your tox off” – wallet cards to have us all be more educated shoppers – from groceries to gifts.

How to run an ethical business without giving up your ethics

A workshop for self-proprietors, small businesses and corporations alike, delivered directly from a small business owner who works tirelessly everyday on business development and corporate responsibility, branding and marketing, being fully transparent, building communities and having fun. Lisa coaches you (in large or small groups) on how to do all of the above while being bottom line focused without losing focus on doing good or at least doing better than what’s already being done.

Alphabet of Avoidance  – For Business

Includes tools to work smarter, more efficiently with a focus on health and happiness.

“Lisa is a power house – she does everything it takes to effect change in consumer behaviour, buying habits and attitudes to create a better world. And she has fun while doing it. Most importantly, she’s effective. Her work leads to real, lasting change for everyone’s benefit.” Jennifer Foulds, Communications and Operations Director, Environmental Defence Canada

“Lisa Borden has written for Tonic for a number of years. She is an informed and entertaining writer who is knowledgeable about the green marketplace. She balances her passionate advocacy with a tempered wit. I value her honesty, professionalism and intelligence. Simply put, she follows through.” Jamie Bussin, Owner/Publisher/Editor In Chief, Tonic Magazine Inc.

“Lisa is one of the most creative, trustworthy and hardworking business professionals I have ever come in contact with. From the moment we began to work together my business opportunities have increased ten fold. She is there for me when I need her and always available to give her insight to any situation.” Douglas McNish

“Having personally come from an advertising background, I thought I knew what I was doing. And I did… to a point. And then I met Lisa.  Since consulting with Lisa on a regular basis, everything has been taken to the next amazing level!  Her fresh,executable and effective ideas are absolutely inspired and always well inline with my own philosophies. She has an amazing gift for listening to her clients, understanding the business they want to grow, and working with their core values without compromise to push further. She is able to expand on clients’ goals and, perhaps most importantly, put those objectives into first steps to make them happen. Lisa is known for talking a lot, but she listens even more. Both on a personal and professional level, I feel truly grateful for the expertise Lisa has offered me. I no longer feel like I, alone, am running and building my small business. I now have the very best biz consultant and head cheerleader guiding along the growth at just the right times. She gives her all to the work she does, and it shows in her long history of bringing amazing brands to market, and shining them up just right. If Lisa is the head cheer leader of my team, I would be thrilled to take that place on hers and would back flip for her any day. Any business, big or small, could benefit from what Lisa has to offer.” Meghan Telpner

“Lisa is a powerhouse and fanatic about your success. She will roll up her sleeves and get in the trenches with you if that’s what you need or she’ll offer support/consultation from afar if that’s what you require. In any way she works with you, she will passionately promote, advise and collaborate with you until you have achieved the results you are looking for. Working with Lisa Borden is one of the smartest decisions we’ve made as a company and I am confident it will be a smart decision for your company as well.” Mary Beth Campbell, Co-Founder and CEO at Boom Boom! Revolution

 

Lisa is refreshing because she’s as compassionate as she is smart; you never have to guess what she’s thinking and she is the perfect balance of creativity and businesses. She challenges me to be better at what I do and she is always ethical. I would recommend Lisa to anyone who is serious about wanting to be better in business, who would appreciate her commitment, and value her integrity.” Sara Winter, Owner of Squag.com

 

“With Lisa’s help my business has been reborn!!! She is both knowledgable and creative… I would highly recommend her for any help you may need branding your company or just taking your business to the next level!!!  Borden Communications are 5 stars in my book…” Iris Bocknek, Aesthetician at Iris Bocknek-Healthy Aesthetics

 

The Alphabet of Avoidance – If you aren’t outraged, then you just aren’t paying attention!

Featured Business Woman, Get Involved Mini-Doc for TVO

 CONTACT US to book Lisa. Please let us know the date/time/place of event, type of audience, and topics that your audience wants to hear. If Lisa is unavailable, we’ll be able to offer suggestions without you doing additional work.