Lynn Anne Miller
CEO 4 Green Ps, Marketing to Advance Sustainability, CleanTech, and CSR
4 Green Ps Strategic Marketing for Sustainable Brands Founder, Green Moms Carnival and @GreenMoms Blogger, OrganicMania.com and @OrganicMania * WINNERS, PR News 2011 NonProfit Awards * FINALISTS, PRSA-NCC 2011 Thoth Awards, Online Communications * CSR, Inbound Marketing, Taking Green to the Mainstream, Marketing Strategy, Social Media
Prior to founding 4GreenPs in 2006, Lynn worked for more than 20 years with successful venture-backed start-ups and Fortune 500 firms, including Telogy Networks, Texas Instruments, American Mobile Satellite, Comsat, and CBS Inc. An early adopter of innovative marketing strategies, she developed one of the tech industry’s first corporate SEO strategies in 1997.
Lynn speaks frequently about CSR, marketing planning and measurement, online and inbound marketing, social media, PR and sustainability issues to groups as varied as the Washington Business Journal conferences, Online Marketing Summit, Sustainable Brands Forum, Public Relations Society of America/IPRA, The Cool Twitter Conference, Shanti Yoga / School of Life, Bethesda Green, and on radio programs such as KVMR’s See Jane Do program, among others.
Lynn serves on the Board of the Independent PR Alliance, a section of the National Capital Chapter of the Public Relations Society of America. She holds a BA from Lehigh University, an MA from the University of Paris I/ Sorbonne, and an MBA from Georgetown University. She is a recipient of the Lehigh University Alumni Award, the university’s most prestigious alumni honor for service to the university, community, and profession.
PDF Speaker Summary available on request .
New Social Media: Turning It Into More Business!
Corporate Social Responsibility: Fortune 500 Company Best Practices for Small Business
Digital Media Strategy for PR Practioners
Green Bloggers: Don’t Call Us Mommy Bloggers
Speaker, Panelist, Workshop Facilitator, and Social Media Strategist
Links to key postings:
Video from February 26th, 2010 – Sustainable Brands Bootcamp Webinar: Social Media & Blogging, Lynn Anne Miller delivered a session entitled, “Green Bloggers: Don’t Call Us Mommy Bloggers.” She discussed digital public relations for sustainable brands, providing an overview of engagement tactics and tips for how both global brands and small start-ups can implement tactical plans that are time and cost-effective. She also presented case studies of blogger outreach programs.
See a video out-take below. Full viewing requires registration at Sustainable Life Media.
“Lynn is the real deal, and her company can make a difference in the ultimate outcome of your company.” Tom Scholl, General Partner, Novak Biddle Venture Partners
“In 3 months, our website traffic tripled. Lynn sets measurable goals, develops an execution plan, and then measures results. She is an expert in marketing to the Green life style.” David Levine, President, Wireless Environment (Makers of Mr Beams LED Lights)
“Lynn is an expert marketing executive who can take a marketing project from conception (defining objectives/strategies/tactics) to execution – on time and under budget. I’d recommend her to any company looking for exceptional value – meaning top tier expertise, practical advice, and efficient execution.” Carol Politi, CEO of TRX Systems, Inc. (formerly SVP Corporate and Business Development, kajeet)
“Lynn was able to quickly jump in and become a part of our business. She was able to pull a disjointed team together and deal with different personalities. She met an aggressive schedule to rebrand and launch our company in under 60 days, and she did it in a cost-effective way. I highly recommend Miller Strategic Marketing. In fact, I hired Miller again for additional project work with a partner and charter customer.” Matt Townley, President and CEO, Miria Systems
“Lynn is a rockstar marketer, with a deep understanding yet high-level approach to all channels of marketing. She brings valuable ideas to the table, she’s organized and has terrific follow-thru. She has wrapped her arms around our baby, Mom Made Foods.” Heather Stouffer, Founder, Mom Made Foods
“The market was hopping because you did your Twitter magic! We cannot thank you enough.” Bernie Prince, Co-Founder, FRESHFARM Markets
“Lynn Miller performed an extremely valuable transition service for us during our reorganization of marketing and PR plan. As we redefined job roles and responsibilities to assume more in-house focus on our marketing efforts, Lynn and her team came aboard for our transition and helped coordinate, execute, and soften the challenges of this difficult task. Her team’s skills, experience, and good humor made a challenging effort very survivable.” Don Olson, Owner, Earth Mama Angel Baby
“We love you. You are key to our success.” Tom Feegel, Founder, Green My Parents
“Another Good Reason for Doing Good,” PR News Online, July 1, 2011
“Case Study: Despite Tough ‘Giving’ Climate, PR Drives Record Donations for Washington, D.C., Respitality Program,” PR News Online, June 20, 2011
“4 Ways to Maximize Fundraising Efforts for Nonprofits,” PR News Online, June 20, 2011
“2011 Nonprofit PR Awards: Fundraising Campaign,” PR News Online, May 18, 2011.
“Smart Green Marketing Trends: 5 Examples and Tips for Reaching Mainstream Consumers,” CommPro, May 4, 2011
“Blogging Tips from Lynn Anne Miller,” Fletcher Prince Blog, April 8, 2011.
“The New Google for Non Profits Portal,” Tech Cocktail, March 18, 2011.
“Retailers Say Open Doors Entice Consumers to Spend,” Gazette.net, August 11, 2010.
“Skin Deep: Well, Is It Organic Or Not?,” The New York Times, July 14, 2010.
“Being Green and Still Making Some Green,” Kelly for Delegate Blog Post, June 25th, 2010.
“How Tweet It Is,” Washington Post, February 18, 2009.
“Short and sweet: Awards honor Twitter tweets,” CNN.com, February 12, 2009.
“How tweet it is: Twitter has many more uses than meet the eye,” Washington Business Journal, December 6, 2008.
* Winners, PR News 2011 NonProfit Awards * Finalists, PRSA-NCC 2011 Thoth Awards, Online Communications
* Winners of the first Shorty Award for Best Green Content on Twitter
* Launched one of the first green community blogs, which was named one of the top 50 in the US by Nielsen Media Research.
* PowerMom 50 Top Blogger